7 Ideas for Crafting Quality Content for Your Online (eCommerce) Business
Making a sale is a tricky thing! Although you can bring traffic to a website by making SEO tactics but it all goes in vain if you are unable to convert that traffic to your future buyers. You need to raise your brand awareness; build the trust in web viewers using great ‘ecommerce content’ of your website then only you can make a sale. Here, by ‘ecommerce content’ we mean product description, social media, tutorials, user-made posts and blog posts.
Having a profitable ecommerce website idea itself gives a great feeling. Isn’t it? But in reality, it is not easy chunks that turn-out money by selling goods. Indeed, ecommerce’s websites need an effective content marketing strategy to run a successful business. Most of the Content Writing Services offer ecommerce writing services. Use them to target your potential web viewers over electronic channels by crafting quality content for following marketing ideas:
1. Email Content
Researchers say that emails are an effective way to communicate target viewers. It is the oldest proven formula that helps in generating good revenue for a company. Make your business name appear in the mail boxes of your targeted customer’s lists often. You can send them mail regarding a welcome offer, promotional email, seasonal e-mail or any personalized e-mail. This continuous pitching can be turn-out as a beneficial deal if you pay attention to your email’s content.
As per BiggContent, one of best B2B Content Marketing Agency, it can help you generate 3 times more leads as compared to traditional marketing. Write catchy heading and titles to entice prospective buyers.
2. Product Guides
Product guides have detailed full descriptions about a product such as what it is? How to use it? Things to avoid while using it etc. etc. It needs deep-down research and skills like Content Writing Services provider agencies to write such specialized content.
3. Guest Blogging Platforms
Next is- Create engaging content for guest blogging platforms that have links to your website. It brings more traffic to your website. Try to write a bit longer blogs because it has been proven that longer posts get more user engagements. You can influence readers by adding some examples into your content. Also, add visual-rich images, videos and graphics to make your content livelier.
4. Magazine
Through publication, make loyal and repeated clients for your business! Such catalogue or print magazines pay more attention and drive sales. Hence, it is worth writing great-quality editorial content for your online magazine weekly.
5. User-Generated Content
Encourage your buyers to write user-generated content (UGC) for your business like asking them for feedback, shopping experiences or other stories etc. Till date, there are many examples that show us the credibility of UGC is more than brand generated content. Research done by top B2B Content Marketing Agency proves that 85% of web users find UGC much more influential than any other to make them a buy.
6. Influencer
Win the trust of massive web users by using influencer marketing. Write the best content to make a sale, ask famous industry-influencers, bloggers, journalists, celebrities to share your content. They have a great fan following on the internet. If they’ll share your content, then it will definitely take your business to the next level.
7. Share Tip, Tricks & Hacks
“Create hype by sharing product hacks, tips and tricks to use it. It is an interesting way to increase engagement” said by a marketing expert from a Content Writing Services agency. Combine this with a buyers contest, including pictures and videos and it will become best of both worlds.
Conclusion
I am sure that the above checklists help you craft quality content for your ecommerce website. Rolls-up the sleeves and make a powerful content strategy to drive more sales. Write engaging, informational content just like any B2B Content Marketing Agency do for their clients!
Beginner’s Guide: Tips To Write SEO Friendly Content
It’s no secret that SEO content creation helps pages to rank better in search engine’s rankings. As it is pointless writing content on the web without best practicing SEO writing skills. Without it, even your best articles and write-ups crawl nowhere. Yes, you are hearing it right- nowhere. Professional web writers of top SEO Content Writing Services always keep this in the mind and write SEO-optimized articles and web content.
While I am saying SEO optimized content, it doesn’t mean only adding precious keywords into your content to make search engines conveniently notice them. It is much more than just ‘adding keywords’.
Read the following crucial tips to make your article a SEO friendly web content and bring more traffic to your website through your enticed content.
- Post Title and Meta Title
Do you know that web readers see post titles at your web page and see Meta titles in Google search results? More interestingly, the post title can be written up to 66 characters length. It is important to add target keywords in your post titles. As if you don’t do this, then search engines will take your post title alike the Meta title which is useless.
- Post Meta Description
While Meta title is important to rank in search engines, Meta descriptions showcase a sales copy for your web content. You need to make sure that your post’s Meta description is of at most 156 characters long and enticing enough to attract the web readers to click on it.
- Image Alt Attribute
Search engines don’t recognize images until we give them a description. Yes, it is crystal clear that even visual-rich images are worthless if you are not making them read by search engines like Google, bing etc.
Remember to optimize the images you use in your posts or website before publish them. Give them an appropriate file name and “alt text” (alt attribute) which is read by search engines. Then there are more chances for your images to get visible in ‘image searches’ for relevant queries.
- Interlink and Anchor Text
Apart from reducing bounce rate, interlinking and anchor text help search engines to navigate a website easily. Hence it is crucial to add back-links to your previous posts or web page so that web readers can also jump on those linked pages and stay longer at your website.
- Remove ‘STOP' Words from Permalink
Edit the permalink of a post by removing words like “a”, “an”, “in”, “and,” “the,” and many other ‘stop’ words. As such words are generally ignored by search engines. Google doesn’t read them. Hence, make sure you edit them before publishing a post.
For example- a post title is “The Best Tips For Successful Business,” by default, the permalink would be domain.com/the-best-tips-for-successful-business.html.
The words such as “the” and “for” are ‘stop' words that Google will not read. Hence, update your permalink by making it domain.com/best-tips-successful-business.html.
- Correct Use of Headings
Companies hire Content Writing Services Agency that own SEO writing experts. They properly utilize heading tags H1, H2, and H3 by adding target keywords into them. So that web content can reach wider web audiences.
By default, posts titles use H1 heading tags. So, use H2 for the next sub-heading, and then H3 for the next and so on.
Conclusion
It is no speculation about how much SEO optimized content is useful to rank higher. Actually, it’s pointless endeavour if no one visits your website. Right or wrong? Hence, it’s important to practice SEO friendly content development so that your writing skills can help your website to spot no 1 in search engines like Google, Bing etc. If you are not a professional writer, then take help from SEO Content Writing Services today!
